I believed in diversity in design. All kids should see themselves reflected in products and toys they use around the home but sadly this is still not the case for many black and ethnic minority children. Why?
Let's face the uncomfortable truth, for years and years, kids of colour have been marginalised and often not even catered for. I started my little company in 2015 partly because I couldn't find a branded or non branded superhero duvet cover for my little stepson that represented him. That looked like him. So I designed and made one for him. Then a Placemat. Then a mug! That's how my Colourful Kids' Collection was born.